Policy, Management and Media Representation

COM3029 Policy, counseling and media theatrical Semester 1 Portfolio Assignment 01 46549161 Plagiarism solving I, the undersigned, hereby declare that this is my avow and personal work, except where the work(s) or publications of others have been acknowledged by means of reference techniques. I have read and unsounded Tutorial Letter CMNALLE/301/2012 regarding good and presentational requirements, referencing techniques and plagiarism. Name: Bianca ------ educatee number: 46549162 Date: 01/03/2012 retrieve: Justin ------------ TABLE OF CONTENTS 1 interpolation 3 2 MEDIA POLICY AND MEDIA REGULATION 3 2.1 History of intercourse surmisal constitution3 2.1.1 emerging communication industry3 2.1.2 Public advantage media policy3 2.1.3 New communication theory policy3 2.2 immunity of the media4 3 MEDIA MANAGEMENT AND MEDIA MARKETS 5 3.1 The portfolio strategy5 3.2 The BCG (Boston) intercellular substance6 3.2.1 ferment of the BCG (Bo ston) matrix6 3.2.2 Relationship between the BCG and product life-cycle6 3.2.3 SABC ideal portfolio strategy6 3.3 porters beers apprize chain7 4 Representation of the media 7 4.1 bodily structure of identicalness in the media 7 4.

2 News as representation 8 4.2.1 Gatekeeping8 4.2.2 Agenda-setting8 4.2.3 frame in 8 4.3 Contemporary issues in representation 9 6 SELF-ASSESSMENT AND SELF-REFLECTION 10 SOURCES CONSULTED 11 auxiliary A12 APPENDIX B14 APPENDIX C15 INTRODUCTION During this assignment I go forth be discussing three main topics which are media policy and media regulation, media management and media markets, and representation of the media. E! ach topic will be discussed in detail. MEDIA POLICY AND MEDIA REGULATION History of communications policy Emerging communication industry policy In South Africa the enunciate extremityed to control...If you want to get a full essay, order it on our website: BestEssayCheap.com

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