Flipkart & E-Commerce

Flipkart is an Indian start-up, devise up in 2007 and initially started impinge on as an online entertainstore, but has now diversified into offering another(prenominal) products including healthcare products, microwaves, washing machines etc. Leveraging on its paint strengths which acknowledge offering good quality products at discounted rates, undeviating shipping, extensive variety and a top-notch customer returns, Flipkart has emerged as Indias largest online bookstore and one of the top 100 Indian sites. As of today, Flipkart employs 2500 people. It was set up by investing Rs400000 ($9056) by founders Sachin and Binny Bansal. They subsequently raise two rounds of funding from Accel Partners and Tiger Global prudence to the air travel of $31 million, with the first round being about $10 million and the second round being $20 million. It has setup 5 warehouses in Bangalore, Mumbai, Delhi, Chennai and Kolkata. Flipkart sells 10 products per minute and its accoun t sales has increased re mark offablely from Rs. 40 million in 2008-09 to Rs. 750 million in 2010-11. This indicates the growth achieved in a rattling short duration. 60% of its revenue comes from non-book products. In 2010 it acquired California-based social book discovery service weRead. The online retail industry is tipped to dig the $1.5 billion mark by 2015.

Also, according to the Internet and meandering(a) Association of India Indian e-commerce trade is expected to grow by 47% to more than Rs 46,000 crore ($10 billion) this year, which means that there is significant growth potential for organizations ali ke Flipkart. Recently it also underwent a ma! jor makeover, coming up with a new logo and inter nerve and truculent offline and online advertising to promote its business. With a embarrassment of new entrants in the e-commerce industry and with news of Amazon go into the Indian food market in the future, the biggest challenge facing Flipkart is to cite its service standards, profitableness and customer retention in face of the price-war of the new entrants. Flipkarts...If you indigence to get a full essay, lodge it on our website: BestEssayCheap.com

If you want to get a full essay, visit our page: cheap essay