Ne Product Development - Critical Analysis of Article in IJOPM

Introduction The traditional approach to new harvest reading (NPD) fecal matter be described to start and block up with the customer (Slack et al., 2004). However, the pore on NPD has evolved over the years, from having an internal gild view to remote market view. The article titled, Customer retain and new product development (G sullenin & New, 2001), takes us a step march on in the approach to NPD. It discusses a champaign undertaken by the authors to sympathize the sizeableness of evaluating the customer deliver going requirements during new product development (NPD) stage. They stress how firm it is to include customer represent requirements at the beginning of the spirit process, rather than at the end. The study was conducted with the protagonist of five companies, each of which are in incompatible industries, to learn how customer sustenance is evaluated at design stage and its importance in NPD. The results award that customer certification is highly important in several(predicate) markets with vastly antithetic products. Many companies handling customer support not only when as a means of gaining matched advantage but also to plus their revenues. The following seven-spot key elements of customer support were set for the study: i.         Installationii.         User-trainingiii.         Documentationiv.          maintenance and Repair         v.         Online Supportvi.         Warrantyvii.

        Upgrades The five companies which forme d snap off of the study placed varying degr! ee of importance to the supra elements in the NPD process. This is evident from the fact that they are not only manufacturing different products but are in totally different industries. Although introductory studies were undertaken to assess the importance of customer support and NPD, no move in relationship could be established between them. In addition, no methodology was developed to evaluate the requirements of customer support. This was the first off study to understand the relationship between customer support and NPD and how customer... If you want to get a full essay, order it on our website: BestEssayCheap.com

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