Marketing Plan

A. How well did we do? Monitor and check up on market performance. I. fiscal and forecasts In the first year, total revenue for the sextuplet-star Sofitel Metropol capital of Vietnam hotel is bemuse at $60 million. It based on sales of 110,000 units at average wholesale price $500/night and $5 million of other services such as restaurant, bar, spa hotel and relaxation, weddings, meetings or events. We predict that in the first hexad months, the chiliad of rooms which the customers will book is 50,000 units and the revenue we get from it is $25 million and $2million from other service. For the next period ( following six months), amount of money we have increases by $33 million, includes $30 million of booking 60,000 rooms and $3 million from others. To come on the marketing plan, the hotel has to set up budgets for each activities. The total bugets which Sofitel Metropol capital of Vietnam invests is $30 million. If the mount of money is not enough for the hotel t o give the plan, it should borrow money from the bank. Our first year marketing budgets emend training staffs, electricity, water, Internet, alter facilities, salary for employees, services, advertising, customer-service.

Kinds of expenses| Budgets ($ million)| | The first six months| The footmark six months| * Electricity, water, gas, Internet * Training new employees * Salary for two hundred employees * Buying new facilities * Building cinema and improving floor * Customers service such as providing map, taxi, phone, tickets * Marketing explore * denote includes: Internet ad vertising, magazine advertising, television ! advertising * human beings coitus * Events| 2.8112.52.10.151.45223| 1.41.21.320.11.21.61.52| Total budgets| $18 | $12| II. Measures to monitor and review marketing performance When Sofitel Metropol hotel urgencys to become a luxury six-star hotel, it has to get with many difficulties. As a result, the hotel must have measures and procedures in place for addressing...If you want to get a full essay, nightspot it on our website: BestEssayCheap.com

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